Nestlé Canada launched the Baskin Robbins Ice Cream Celebration Party Contest to drive awareness and increase market share for its Baskin‑Robbins at‑home ice cream products during the key summer season.
Consumers who purchased qualifying products could visit the promotional microsite and upload a valid receipt at English: https://www.madewithnestle.ca/baskin-robbins-at-home/celebration.html French: https://www.faitavecnestle.ca/baskin-robbins-a-la-maison/celebration.html to receive sweepstakes entries. Each qualifying product earned one entry, with the ability to receive multiple entries per receipt, up to defined limits. Participants were entered for a chance to win a grand prize valued at over $15,000, along with secondary prizes including Baskin‑Robbins coupons.
Available in both English and French, the promotion paired a purchase‑based entry structure with high‑value rewards, helping drive engagement and sales.
Snipp Solutions: Receipt Processing, Sweepstakes Management