Suntory Global Spirits launched the –196® MilliYENaire Sweepstakes to help drive awareness and interest around its new –196® seltzer brand across the United States.
Consumers could register on the promotional website https://www.minus196sweeps.com/ to enter the age‑gated sweepstakes. Each eligible entrant received one entry into the drawing. Winners were selected through random drawings and notified following the close of the promotion. The promotion centered around the chance to become a “–196® MilliYENaire” with prizes promoted in Japanese Yen as a playful extension of the brand’s Japanese roots while awarding winners high-value cash prizes in U.S. dollars, including a 1.96 million Yen grand prize equivalent alongside additional cash prizing.
The sweepstakes combined a straightforward registration experience with a culturally inspired prize structure, helping introduce consumers to the –196® brand while maintaining a clear and accessible entry path.
Snipp Solutions: Sweepstakes Management