Activia launched a national sweepstakes to build awareness around gut health through the Activia Gut Health Challenge, while offering a simple, frictionless register-to-enter experience.
Snipp built a sweepstakes program where consumers could visit the promotional website https://www.activia.us.com/GHCsweepstakes/ and register for a chance to win grand prizes including free Activia for a year plus premium headphones, while secondary prizes featured $100 prepaid cards, creating multiple opportunities for participants to be rewarded throughout the sweepstakes period. No purchase was required to enter.
The sweepstakes helped drive awareness, encourage participation, and strengthen positive brand association by combining an easy digital entry experience with a broader gut health challenge.
Snipp Solutions: Sweepstakes Management