Sweepstakes Program to Acquire New Pet Households for Mars Petcare IAMS

Mars Petcare - IAMS - Sweepstakes Program


IAMS wanted to drive sales and acquire new households into the IAMS CRM. They needed a partner to help them manage an end-to-end sweepstakes promotion. 

Snipp developed a register to enter sweepstakes program (integrated via a widget on the client's site) where consumers could register online at https://www.iams.com/discover to earn a $5 coupon as well as an entry into the sweepstakes to win free vet care and IAMS food for a year! 
Snipp managed all aspects of the sweepstakes including registration, sweepstakes administration, legal rules, winner drawings, winner notification, reporting, and customer service. 

Rewards : Grand Prize winners (1 dog and 1 cat winner) won 1 year supply of IAMS and one $1,000 Visa Prepaid Card. Ten secondary winners won 3 months of IAMS physical coupons.  

Snipp Solutions:  - Sweepstakes Management