Suntory Global Spirits wanted to drive awareness in the U.S. for their “-196 Vodka Seltzer” by launching a consumer promotion to introduce the product and engage new consumers.
Snipp launched a low-barrier sweepstakes to drive awareness for Japan’s #1 seltzer -196 in the U.S. Consumers could simply scan a QR code or visit the age-gated website https://www.minus196sweeps.com to register and receive an entry to the sweepstakes—limited to one entry per person. The program offered a grand prize of a trip to Japan and regional Japanese-themed prizes.
Snipp Solutions: Sweepstakes Management