Nestlé Canada wanted to capitalize on KitKat’s new partnership with Formula 1® by launching an exciting consumer promotion designed to drive product sales and support in-store retail displays.
To bring the activation to life, Snipp leveraged its Sweepstakes Administration Platform to develop a purchase-based sweepstakes with an instant win component. Consumers who purchased qualifying KitKat products could visit the program microsite English: https://www.madewithnestle.ca/kit-kat/formula1-contest.html French: https://www.faitavecnestle.ca/kit-kat/formula1-concours.html to upload their receipt and register for a chance to win a trip for two to either the Montreal or Monza Grand Prix, along with the opportunity to win one of 200 instant win KitKat and F1® branded merchandise prizes. Snipp manages the program end-to-end, including promotion technology, receipt validation, analytics, fraud mitigation, sweepstakes administration, and prize fulfillment.
Snipp Solutions: Contests & Promotions, Sweepstakes Management, Receipt Processing