NIVEA set out to leverage its partnership with Real Madrid through a national promotion designed to drive sales across its full product portfolio.
The campaign invited consumers to participate either by purchasing any NIVEA product or by completing a Digital AMOE entry. After making a qualifying purchase, consumers could scan a QR code and be directed to the program microsite http://www.niveamensweepstakes.com/ where they upload their receipt and complete a short registration for a chance to win. Alternately consumers could enter through a simple Digital AMOE flow. Each valid submission provided an instant chance to win Real Madrid merchandise, as well as a sweepstakes entry for a trip for two to attend a Real Madrid match.
The promotion paired an easy participation path with highly desirable prizes, reinforcing NIVEA’s Real Madrid partnership while motivating both purchase activity and broader consumer engagement.
Snipp Solutions: Contests & Promotions, Receipt Processing