Champion Petfoods launched the ACANA Stubbornly Good Sweepstakes and Gift With Purchase Program to support the introduction of new ACANA dog food products across the United States and Canada.
Pet parents who purchased qualifying ACANA dog food products could register through the country-gated promotional website https://sweepstakes.acana.com/ and upload a valid receipt. Eligible participants received a $5 print-at-home coupon toward a future ACANA purchase while also earning sweepstakes entries for a chance to win free dog food for a year. A mail-in entry option was also available for the sweepstakes component. The site also featured an interactive map highlighting where ACANA’s quality ingredients are sourced, inviting pet parents to explore the origins of what goes into their dog’s food.
By combining immediate value with long-term pet care benefits, the program encouraged trial, repeat purchase, and ongoing engagement with the ACANA portfolio.
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