Sweeps + Instant Win Program to Drive Sales for Danone Oikos Leveraging their NHL Partnership

Danone 2023 Oikos Snack To Win Contest web


Danone was looking to develop an exciting promotion in partnership with the NHL to drive sales and promote their partnership. The Oikos "Snack to Win" campaign is one of Danone Canada's largest campaigns that they run every year. They wanted to do a fresh take to further incentivize their customers.

Leveraging the Snipp Platform, Danone developed a purchase based sweepstakes where consumers who purchased any qualifying Danone Oikos yogurt products could submit their receipt at  https://www.snacktowin.ca/(English), https://www.lacollationgagnante.ca/ (French) for a chance to win $25,000 in total prizes, including a trip for 2 to the Stanley Cup finals in 2023. For additional incentive, Snipp added an instant-win component where consumers could instantly win prizes including NHL Shop Gift Cards, Pre-Paid Visas, and Danone Coupons.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing