Snipp and Nick Pizza kicked off their strategic partnership with an interactive mobile direct mail lead-generation campaign for Ed Morse Automotive Group (www.edmorse.com). Ed Morse is a Florida based automotive retailer with 15 dealerships and 17 franchises, featuring 10 brands.
The campaign included a direct mail card where customers can respond via QR-code or SMS to either connect instantly via phone to dealer sales personnel or conveniently provide information for targeted call-back by the dealer. Customers were enticed with a complementary vehicle appraisal and $25 American Express Gift Card courtesy of the dealership.
