Smirnoff Facebook Fans Music Download


To increase fan acquisition, engagement and reach for Smirnoff’s Facebook Brand Page in the US, Diageo and their agency partners are leveraging our Rewards Platform Facebook Channel to integrate with agency partners and seamlessly reward fans inside of Facebook.

Fans are able to come back each week and download a song from a select playlist of ten top songs. Snipp cleared rights to merchandise songs from major chart topping artists like: Blake Shelton, Bruno Mars, Cee Lo Green and more.

Measured Results: The Promotion garnered engagement success that prompted it to be rolled out again in the US to celebrate the Brands Millionth Fan milestone, and was later rolled out to other European territories.