Sección Amarilla, Mexico's largest Yellow Pages company, utilized our Mobilize Me platform and services across the 2012 issue of its Yellow Pages book for Mexico City. The book has been received by 2.1MM households in Mexico City, making this campaign the largest mobile marketing event in the history of Mexico.
There are several QR codes printed in the book, including one prominently on its cover. Currently the QR codes point to a video, but over time Sección Amarilla plans to create special offers for consumers that will be accessible by scanning the QR codes.
This is the first of many mobile based campaigns we plan on doing with Sección Amarilla and other companies that are owned by Grupo Carso. Watch this space!