Maple Leaf Foods wanted to drive sales in-line with the baseball season, as well as increasing average basket spend. Snipp created a baseball-themed rewards promotion, incentivizing consumers with a $5 retailer-specific gift card. In order to earn the reward, consumers purchase participating Schneiders products and submit their receipt via SMS by texting 5GRANDSLAM to 811-811, by uploading it to a custom branded microsite.
