Beam Suntory’s key KPI was to drive sales by creating a timely grilling season promotion to incorporate into their displays and highlight the Knob Creek brand. Beam Suntory also sought a way to bring consumers back into local retailers. Snipp created a sweepstakes promotion that was communicated with in-store displays. To enter, consumers text-in KNOBCREEK to 811-811 to receive a link to an age and state-gated registration microsite (https://knobcreeksweeps.com/). At the end of the program, a sweepstakes drawing will determine four winners who will receive a Big Green Egg Grill, presented and awarded in-person.