Retailer Specific Sweepstakes for Huggies


Kimberly Clark wanted to drive purchase and increase basket size at BJ's and create excitement around the brand with a fun program.

Snipp created a retailer specific sweepstakes program at BJ's where consumers could purchase qualifying products and submit their receipt by texting the keyword HUGGIES to 811811, by email to or via web upload to gain an entry into the sweepstakes to win a Disney family experience.