Retail Specific Sales Boost for Red Baron during Black Friday

Red Baron needed to stand out during Black Friday, specifically by performing in its key Target channel. It wanted to create an activation that capitalized on its partnership with Coca-Cola. Snipp created a coalition promotion with Target specific rewards to incentivize purchase. To earn a $5 Target eGiftCard, consumers can buy $15 worth of Red Baron and Coke products in a single transaction (with at least 1 Red Baron product in the basket) during the Black Friday period. Receipt submissions are accepted via text, email and web upload. To text-in their receipts, consumers messaged 811-811 with the keyword BARONESS; to email their receipt, they used the address; and to upload online, they could access a microsite.