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Nestle was looking for ways to drive sign ups to their El Mejor Nido newsletter. They see thousands of visitors monthly but needed a way to drive conversion to join the program. To drive conversion, Nestle enticed consumers with a sweepstakes entry for signing up and opting into their CRM. They wanted to leverage key time periods that coincide with Dia de los Muertos and December holidays.
Snipp developed a bilingual register to enter sweepstakes promotion where consumers could complete the registration form on keeplifedelicious.com (English), https://elmejornido-spanish.snipp.us/ (Spanish) to enter the sweepstakes. Snipp also supported bonus entries via social media sharing and referring a friend.
Rewards: 10 winners each received one Royal Prestige® Chocolatera.
Snipp Solutions: - Sweepstakes Management