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Beam Suntory’s Basil Hayden wanted to reward their consumers with an engaging on-premise and off-premise promotion.
Snipp created a national sweepstakes program where consumers could register to enter for a chance to win on an age and state gated Snipp built microsite https://www.basilhaydenmichelinsweeps.com/StateGate. Entry also enabled via QR code on marketing material. Snipp managed the bonding & registration process, winner outreach, and verification process.
Rewards included: one grand prize winner won an exclusive culinary experience with a Michelin Guide Chef and secondary prize winners from specific states and zip code ranges won cocktail kits.
Snipp Solutions: Snipp Contests & Promotions