Register to Enter Sweepstakes Program to Drive Awareness for Mars Petcare Nutro

Mars Petcare - Nutro Sweepstakes


Mars Petcare Nutro wanted to incentivize consumers and drive awareness for the Nutro brand as a part of their data acquisition and consumer recruitment strategy. 

Snipp developed a registration only sweepstakes program (integrated into the client's website via an iframe) where consumers could register via a form on the Nutro site to earn an entry into the sweepstakes for a chance to win. In addition, as a surprise and delight, participants also received a $5 digital coupon on Nutro pet food.  
Snipp managed all backend aspects of the campaign including registration, communication, sweepstakes administration, winner drawings and notification, and prize fulfillment. 

Rewards included - 50 Grand Prize winners won 3 months of Nutro food (dry & wet). 150 winners won a free bag of Nutro. 

Snipp Solutions:  Snipp Contests & Promotions