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Mars Petcare Nutro wanted to incentivize consumers and drive awareness for the Nutro brand as a part of their data acquisition and consumer recruitment strategy.
Snipp developed a registration only sweepstakes program (integrated into the client's website via an iframe) where consumers could register via a form on the Nutro site https://www.nutro.com/satisfaction to earn an entry into the sweepstakes for a chance to win. In addition, as a surprise and delight, participants also received a $5 digital coupon on Nutro pet food.
Snipp managed all backend aspects of the campaign including registration, communication, sweepstakes administration, winner drawings and notification, and prize fulfillment.
Rewards included - 50 Grand Prize winners won 3 months of Nutro food (dry & wet). 150 winners won a free bag of Nutro.
Snipp Solutions: Snipp Contests & Promotions