Register to Enter Multi State Sweeps to Drive Engagement Leveraging Michelin Guide Partnership for Beam Suntory Basil Hayden

Beam Basil Hayden Michelin Guide Fall Sweeps 2023


Beam Suntory Basil Hayden wanted to drive brand awareness by leveraging their partnership with Michelin Guide. They wanted to reward their consumers with an engaging sweepstakes promotion.  

Snipp created a sweepstakes program where consumers from Illinois and Colorado could register online at to enter for a chance to win. The Snipp built microsite was age and state gated. Snipp also managed the winner outreach and verification process. 

Reward: Three prize winners from Illinois and Colorado won a Local Michelin Dinner for them plus 1 guest each.  

Snipp Solutions:  - Sweepstakes Management