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Beam Suntory Basil Hayden wanted to drive brand awareness by leveraging their partnership with Michelin Guide. They wanted to reward their consumers with an engaging sweepstakes promotion.
Snipp created a sweepstakes program where consumers from Illinois and Colorado could register online at beambrandspromotions.com to enter for a chance to win. The Snipp built microsite was age and state gated. Snipp also managed the winner outreach and verification process.
Reward: Three prize winners from Illinois and Colorado won a Local Michelin Dinner for them plus 1 guest each.
Snipp Solutions: - Sweepstakes Management