Lay’s wanted to drive retail specific sales at Wawa and leverage their FIFA World Cup 2026 sponsorship with a buy‑1‑get‑1 on‑receipt activation.
The brand needed a streamlined, low‑lift way for consumers to upload receipts at https://LaysWaWaSoccerPromo.com and qualify for a sweepstakes entry. Snipp provided a hosted upload widget and receipt validation service to qualify consumer entries into the sweepstakes for a chance to win World Cup tickets. Snipp enforced site limits, reward limits, and callback rules, managed all receipt processing, and provided Level 2 customer service—while the client handled legality, sweepstakes administration, prizing, and fulfillment.
Snipp Solutions: Receipt Processing