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Receipt API and Sweepstakes Management for Kraft Heinz Crave NHL Program
Kraft Heinz wanted to launch a Canada-only, Walmart-exclusive receipt validation sweepstakes leveraging its NHL partnership.
KHC leveraged Snipp’s sweepstakes management and receipt validation capabilities to power a purchase-based sweepstakes – via API. Consumers who purchased qualifying Crave products at Walmart could upload their receipts on the client site www.cravethegame.ca to earn entries. Weekly prizes included digital gift cards for Walmart, NHLShop.ca, or Crave, while the grand prize awarded a trip to an NHL game. Snipp handled receipt validation, program rule's development, winner drawings, and distribution of digital rewards codes.
Snipp Solutions: Sweepstakes Management, Receipt Processing
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