White Claw wanted to make a massive impact during March Madness on‑premise by driving trial, volume, and awareness.
The brand needed a program flexible enough to comply with differing state regulations while still rewarding as many consumers as possible. Snipp built a multi‑tier program https://www.whiteclaw.com/bartab/coupleofclaws where consumers were automatically routed into either a rebate experience or a sweepstakes based on their state. Eligible Tier 1 and Tier 2 states received up to 100% or 50% back on qualifying on‑premise purchases (up to program caps), while consumers in non‑rebate states were seamlessly directed into a sweepstakes for a chance to win a digital gift card. Snipp validated receipts within one hour to enable near‑real‑time Venmo payouts while consumers might still have been in the bar or restaurant, and managed all backend processes including receipt processing, state logic, compliance, and reward fulfillment.
Snipp Solutions: Receipt Processing, Sweepstakes Management, Rebates