Perrigo wanted to drive trial and increase long-term adoption of their Store Brand Infant Formula by targeting Health Care Professionals (HCPs) and first-time moms.
Snipp powered a rebate-based acquisition program to encourage trials among first-time moms and build long-term loyalty if the formula worked well for their child. Consumers who purchased any qualifying Store Brand Infant Formula could register at https://rebate.storebrandformula.com , snap a photo of their receipt, upload it, and receive up to a $20 rebate via Venmo.
Snipp Solutions : Receipt Processing, Snipp Rebates