Snipp Interactive Unveils New Brand Identity and Positioning Focused on Measurable Growth and Attribution

Purchase Based Program to Drive Acquisition and Loyalty for Pedigree

Pedigree Dollar General One True Loyalty 2022 web

 

Pedigree was looking to build on the success of their one-true loyalty programs in 2020 and 2021 and offer an exclusive partnership with Dollar General. They wanted to offer a high valued incentive to consumers to adopt dogs and help find dogs in shelters homes.

Snipp developed a purchased based program where consumers who purchased $25 worth of Pedigree products at Dollar General AND adopt a dog can upload their receipt and adoption receipt (via a widget on the client website https://www.pedigree.com/helping-dogs/one-true-loyalty) to get a rebate up to $200 for their adoption! This is the third year running the program.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing