Provincial Milk Associations rewards promotion


Snipp has teamed with Canadian agency Elevator 5 and several provincial milk associations to drive sales at retail and engage millennial and teen consumers with relevant rewards.

Consumers can find a promotional URL printed on select milk products in Canada and enter their email address on a branded platform accessible across all devices. Every pin code entered wins instant music rewards. Consumers can choose from millions of songs from top selling artists. They are also entered to win a grand prize of a Volkswagen Beetle.

Measured Results: Success led to program renewal for a second activation.