Promoting Awareness and Driving Trials for Novamex Mineragua

Novamex Mineragua Digital Cash Sweepstakes web


Novamex wanted to drive trial and awareness of Mineragua, a smaller Sparkling Water brand in its portfolio.
As part of a multi-program Snipp 365 All-Inclusive Annual Package, Snipp developed a sweepstakes for Mineragua. Each consumer who submitted a photo of a qualifying purchase received an entry into the sweepstakes for a chance to win one of eight $500 Digital VISA® Prepaid Cards. The program was supported with marketing in-store and through Mineragua’s social media feeds. Consumers could submit their receipt by texting in the keyword MINERAGUA , via email to via a digital AMOE or online at