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      Pernod Ricard Beefeater Sweepstakes

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      Pernod-Ricard wanted to drive sales of their Beefeater Gin product, but they wanted to also tie the brand back to its London and British roots in consumers minds.

      A special VIP sweepstakes getaway was strategized as the perfect solution. Consumers simply purchased any Beefeater Gin product, and submitted their receipt through any digital channel to win a grand prize trip for two to London, as well has a chance at hundreds of other prizes.

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      Suite 1700, 666 Burrard Street,
      Vancouver, British Columbia, V6C 2X8, Canada.
      1.888.99.SNIPP (1.888.99.76477)

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