Pernod-Ricard wanted to drive sales of their Beefeater Gin product, but they wanted to also tie the brand back to its London and British roots in consumers minds.
A special VIP sweepstakes getaway was strategized as the perfect solution. Consumers simply purchased any Beefeater Gin product, and submitted their receipt through any digital channel to win a grand prize trip for two to London, as well has a chance at hundreds of other prizes.
