Pepsi Frito Lay Summer Rocks promotion


To drive sales and POS display activity with a fun and engaging promotion across their brand portfolio, Pepsi & Frito Lay is leveraging the SnippRewards Platform Web Channel to deliver instant digital content rewards to consumers after uploading their photo.

Users can text, email, or upload a picture of a Frito Lay product alongside a Pepsi product and in turn is delivered an instant digital reward and a chance to win other grand prizes. Pepsi Frito Lay fans were able to choose from over four Million tracks from all four Major Labels & Independent Labels. The music hits include newest songs the from: Adele, Coldplay, Flo Rida and many more.

Measured Results: The promotion proved to be extremely engaging for the brand, earning a higher number of average weekly visits than any other similar Pepsi programs by over 2300%.