Driving Sales and Building Brand Equity for Pedigree at Walmart

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Pedigree wanted to Drive Sales and build an association with Fishing at Walmart

Consumers could purchase qualifying products from any participating Walmart and submit a picture of their receipt by text in the keyword FLW to 811 811 or via web upload at http://www.flwpedigree.com/ to receive $10 off fishing license

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Driving Sales and Building Brand Equity for Pedigree at Walmart

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