Suntory Global Spirits launched an on-premise promotion designed to drive trial of Basil Hayden® while reinforcing the brand’s positioning around sharing and social gatherings.
Consumers who purchased two qualifying Basil Hayden® cocktails at participating bars, restaurants, or other eligible on-premise establishments could submit a valid receipt through the age and state gated promotional website https://www.basilhaydenfriends.com. Upon validation, participants received a Venmo® digital rebate of up to $15, based on the purchase price of the highest-priced qualifying drink, effectively helping cover the cost of a friend’s cocktail. The promotion was available only in participating states and required age verification prior to participation.
The premium bourbon experience and socially driven reward encouraged trial, increased on-premise purchase occasions, and reinforced Basil Hayden® as a bourbon meant to be shared.
Snipp Solutions: Receipt Processing, Digital Rebates