Suntory Global Spirits launched an on-premise promotion entered around the message “Two’s Better Than One,” for −196™ Vodka Seltzer to drive trial and encourage social consumption occasions.
Consumers who purchased two qualifying −196™ Vodka Seltzer cans at participating bars, restaurants, or other eligible on-premise establishments could upload a valid receipt through the age and state-gated promotional website https://www.minus196friends.com. Upon validation, participants received a Venmo® digital rebate equal to the value of one qualifying can, up to $10, effectively helping cover a friend’s drink. The promotion was available exclusively through participating on-premise locations and required age verification prior to participation.
The socially driven concept and simple receipt-based rebate encouraged trial, increased on-premise purchase occasions, and reinforced −196™ as a brand best enjoyed together.
Snipp Solutions: Receipt Processing, Digital Rebates