Suntory Global Spirits launched an on-premise promotion designed around the idea of enjoying a Hornitos® margarita with a friend to drive trial and sales of Hornitos® Tequila.
Consumers who purchased two qualifying Hornitos® drinks in a single transaction at eligible on-premise locations could submit a valid receipt through the age-gated promotional website https://www.hornitosfriends.com. Following validation, participants received a Venmo® digital rebate based on the price of the highest-priced qualifying drink, up to $10, helping offset the cost of sharing a Hornitos® margarita with a friend.
The simple receipt-submission process and socially driven reward encouraged trial, increased on-premise purchase occasions, and reinforced Hornitos® as a brand built around shared experiences.
Snipp Solutions: Receipt Processing, Digital Rebates