Suntory Global Spirits launched an on-premise promotion designed to drive sales and engagement around Jim Beam and lemonade pairing during the fall season.
Consumers who orders two qualifying Jim Beam and lemonade drinks at participating bars, restaurants, or other eligible on-premise establishments could visit the age and state-gated promotional website https://www.beamlemonadefriends.com and submit a valid receipt for verification. Following validation, participants received a Venmo digital rebate of up to $10, based on the purchase price of the highest-priced qualifying drink.
The promotion combined a simple receipt-submission process with a friend-focused rebate mechanic, encouraging trial and on-premise purchase occasions while reinforcing Jim Beam as a brand associated with shared social moments.
Snipp Solutions: Receipt Processing, Digital Rebates