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Bauer wanted to maintain market leadership while driving consumer engagement and excitement by building on the success of their Mystery Mini products and leveraging their NHL partnership.
Leveraging Snipp’s sweepstakes management capabilities, Bauer launched an in-pack sweepstakes tied to their Mystery Mini products and NHL partnership. Consumers who purchased specially marked Bauer Mystery Mini stick packs could enter by registering and submitting the promotion PIN found on the sticker attached to the blade of their stick, via the program website https://2025collection.bauermysteryminis.com/. Prizes included 250 first prizes of MyBAUER Custom player sticks, 120 second prizes of a prepaid Mastercard and 300 third prizes of an autographed player Mini Stick.
Snipp Solutions: Sweepstakes Management