Movie Franchise Tie-In To Build Unilever Excitement & Grow Sales at Walmart

Unilever sought a way to tie into the Star Wars movie franchise to build excitement, brand affinity, and ultimately grow their sales at their Walmart retail channel. Snipp created an engaging rewards promotion that incentivized Unilever sales with a coupon for Star Wars movie tickets, provided by Atom Tickets. In order to earn the $5 off coupon, consumers purchase qualifying Unilever products at Walmart submit their receipt. Receipts can be submitted by texting TICKET to 811-811, by emailing them to, or by uploading them to a custom branded microsite.