Leveraging Sponsorship of Kansas Speedway Event for Blue Bunny



Blue Chip and Blue Bunny were looking for a creative way to leverage their sponsorship of an event at the Kansas Speedway to help drive sales in the region.

Leveraging SnippCheck Receipt Validation Technology, consumers who purchase $10 worth of Blue Bunny ice cream in one trip in the Kansas region could upload their receipt via web upload at http://www.BlueBunnyRace.com to get a Free Youth Ticket to the GO BOWLING 400 event. SnippCheck state gated the responses to meet the qualification criteria.