To drive purchase behavior for Clean and Clear Make-Up Dissolving Wipes at retailers across the US, Johnson & Johnson leveraged our proprietary Hip Rewards technology
On-pack stickers containing the URL and one credit download code bring consumers to a custom branded and responsive platform where they can redeem a music reward via access to a catalog of millions of top artists and songs.
Measured Results: Saw double digit sales lift during promotion, alongside a price drop. 62% of participants accessed on mobile.
