Instant Win + UGC Sweepstakes Program to Drive Conversion for Abbott Nutrition Ensure

Abbott Ensure Powered by Protein Sweepstakes web


Abbott Ensure wanted to drive conversion of their Max Protein SKUs by leveraging their partnership with Real Madrid.  

Snipp developed a register to enter instant win program, where consumers could register to win daily prizes. The registration automatically entered them into a sweepstakes. Consumers could also earn additional sweeps entries by returning daily and by submitting UGC - a photograph and testimonial of how their day is Powered by Protein with their favorite Ensure Max Protein shake and/or showing their love for Real Madrid on the Snipp built microsite After the UGC submissions were reviewed and approved, they were added to a gallery. Snipp managed all aspects of the sweepstakes. 

Rewards Included: Daily instantly win prizes including wireless headphones, portable speakers, Real Madrid jerseys, Ensure Max Protein shakes, and more! Two grand prize winners won a $10,000 check and a trip to Spain. 

Snipp Solutions:  Snipp Contests & Promotions, Transaction Processing