Keurig Dr Pepper Canada launched a student-focused promotion to build on the success of its previous tuition giveaway program while increasing engagement among students in Quebec.
Students who purchased Dr Pepper products could upload a photo of their receipt and complete a short survey through the College or University gated promotional microsite https://PrixEtudiantsDrPepper.ca/Laval. Participants received an entry into the contest for the opportunity to win tuition-related cash awards while also gaining access to instant win prize opportunities. The program included both national and Laval University specific components, with dedicated grand prizes awarded to eligible participants based on their submitted responses.
Offered in French and English and designed specifically for the Quebec market, the promotion blended student engagement, educational support, and instant rewards to strengthen brand relevance among a key consumer audience.
Snipp Solutions: Snipp Contests & Promotions, Sweepstakes Management