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Instant Win + Sweepstakes Program to Engage and Reward Customers Leveraging Sports Partnership for BodyArmor
BODYARMOR had a strong NHL partnership and wanted to develop a unique, custom, national promotion to engage and reward their consumers.
BODYARMOR partnered with Snipp to create a custom sweepstakes and instant win game. Consumers selected their team and registered at https://www.drinkbodyarmor.com/nhlsweeps through two-factor authentication to reduce fraud. They could then play an instant win game and once completed, they received a sweepstakes entry and instantly learned if they had won a prize. Participants could return daily for additional chances to win. Prizes included a grand prize of two tickets to the 2026 Stanley Cup Final plus a $2,000 digital payment, along with a chance to win an NHL fan trip, a $400 gift card toward an NHL experience of choice, and instant win prizes of $100 NHLShop.com promo codes.
Snipp Solutions: Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
