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Sun Auto Tire & Service, Inc. wanted to drive trips to their service locations (Sun Auto and Brands under their portfolio) and increase the frequency of visits for services such as oil changes, brake work, tire replacements, and general maintenance. Additionally, the goal was to increase per-trip spend among consumers.
Snipp launched a daily Instant Win gameplay ‘car tailgate’ themed program. Consumers could play at https://www.keystoyoursummerdrive.com/ and engage daily by taking a survey, referring a friend and engaging on social media and uploading receipts for additional entries to win various prizes, including discounted services. The program included a Sweepstakes overlay, awarding more entries based on the amount spent on services.
Snipp Solutions: Sweepstakes Management, Snipp Contests & Promotions, Receipt Processing