Instant-Win + Sweepstakes Program to Drive Sales and Engagement for Nestle Nescafe

Nescafe Sweepstakes + Instant win 2023


Nestle Nescafe was looking to repeat their successful ‘Get Rich Quick’ campaign of 2022 and reward consumers with even more prizes than before! 

Snipp developed a bilingual instant win program with a sweepstakes overlay in English and French. Consumers who purchased qualifying Nescafe products could upload their receipt online at to instantly win a daily prize of $500 pre-paid digital card, as well as an entry into the sweepstakes. For non-purchased based entries, consumers could visit https://nescafeAMOE and submit a 150-word essay on “Why you love Nescafe” and answer a mathematical skill-testing question.  

Snipp managed all aspects of the program including the microsite, instant win game development, sweepstakes management, receipt validation and rewards procurement & fulfillment. Snipp also added a status tracker on the site to showcase how much money has been won to date! 

Sweeps rewards included a grand prize of $10,000 physical check each month.  

Snipp Solutions: Contests & Promotions, Receipt Processing