Nestlé launched the Coffee mate Year of Flavor Sweepstakes to drive engagement, support in-store promotions, and celebrate Coffee mate’s diverse portfolio of flavors through a multi-layered consumer rewards experience.
Consumers could register through the promotional website https://coffeemate.com/yearofflavor to receive one daily sweepstakes entry and one daily instant win game play during the promotion period. The campaign featured five grand prizes of $21,000, 100 first prizes of $200, and 700 Coffee mate branded mugs awarded through the instant win experience. In addition, registered participants received a $2 scannable coupon redeemable toward a qualifying Coffee mate purchase at participating retailers.
The promotion created multiple reasons for consumers to engage with Coffee mate throughout the campaign, using daily prize opportunities and an immediate savings offer to encourage ongoing participation and product purchase.
Snipp Solutions: Sweepstakes Management, Snipp Offers