Danone wanted to refresh their long‑running Oikos “Snack to Win” NHL partnership campaign with a more exciting promotion that would drive sales, deepen engagement, and build on a program Snipp has supported since 2020.
The brand aimed to energize consumers during the NHL season and deliver a premium prizing experience across Canada. Snipp delivered a dual‑language, purchase‑based sweepstakes combined with an instant win gameplay, where consumers received one entry and one gameplay per qualifying purchase receipt upload at En: https://www.snacktowin.ca/ Fr: https://lacollationgagnante.ca/ for a chance to win a trip for two to the 2026 Stanley Cup® Finals, 120 $100 CAD Digital Prepaid Cards, or 800 $5 CAD Physical Danone Oikos® Coupons. Snipp managed the full program backend including platform development, receipt validation, instant win logic, sweepstakes administration, and prize procurement & fulfillment—supporting major prizes such as a trip for two to the 2026 Stanley Cup® Finals and a total prize pool valued at $25,000.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing, Sweepstakes Management