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Pedialyte wanted to tap into the New Years promotional window with a marketing campaign focused around Rehydration and Recovery from a long night out to being under the weather.
Snipp developed a register to enter instant win and sweepstakes campaign that allowed consumers to complete a registration form at https://www.pedialytesweeps.com/ to receive an instant win game play and 1 entry to the grand prize drawing for each day they enter. In addition, users have the option to submit user-generated content (an image and text with a maximum of 300 words) for additional sweepstakes entries. This is a one-time opportunity per user, granting 20 bonus sweeps entries.
Snipp Solutions: Contests & Promotions , Sweepstakes Management