Keurig was looking to leverage their partnership with McCafe to develop an innovative promotion to drive sales across their portfolio of products and strengthen their relationship. They needed a partner who could not only verify purchase through receipt, but also provide the instant win game logic and integrate directly into their website.
Snipp integrated our receipt validation and instant win technology into the clients site https://www.Keurig.ca/McCafeVIP (English) and https://www.Keurig.ca/fr/McCafeVIP (French) via a widget/iframe. Consumers who purchased qualifying Keurig/McCafe products could upload a photo of their receipt to earn a game play code to the instant win for a chance to instantly win over $100,000 in prizes including free McCafe for life! Keurig Dr Pepper leverages our Snipp 365 promotional model to run scalable and effective promotions across all of their brands